iStrategy 2010

Participation in Social Media and Interactive Marketing is no longer revolutionary. It’s crucial. In 2009, companies with dedicated social media activity boosted sales by over 18%, while those with minimal or no presence saw a 6% decrease. As 2010 marks a shift in consumer mentality from recession to recovery, companies must adjust their strategies according to how customers make purchasing decisions.

Brand differentiation will be key, and companies must be at the forefront in areas like social web, mobile apps and SEO in order to create a distinguished customer experience.

The simple truth is that there is no magic one-size-fits-all marketing mix. iStrategy will arm you with the deep understanding of aligning social media and digital strategy according to your organization’s processes and operations to achieve the objectives you’re after. Join us in October to network, share ideas, and most importantly find out how to build your marketing strategy to its fullest potential.

Fact: Smart business people go on the attack during economic downturns. They take advantage of weak competitors. Successful companies become market leaders in a recession by focusing on growth and taking over market share.

When your competitors are frozen with fear and shrinking their workforce, opportunities present themselves. At iStrategy you will learn how to create a hugely competitive online strategy for your company, increase your market share, and position your company for maximum growth in the coming upturn.

Consisting of industry-leading keynote speakers, interactive workshop sessions and invaluable panel discussions iStrategy is the starting point.

Testimonials

  • Very interesting summit highlighting and opening up the discussions about the challenges and to do’s for brands, agencies and other parties to move forward in this area.

    Artur Kobryn, MediaCom

  • Just wanted to say that was one of the best conferences I’ve attended and spoken at, I have been to many and spoken at several! Great crowd, quality clients, run like clockwork. Congrats to you and the team. I look forward to being invited again!

    Richard Spalding, CEO, Diffusion Media

Latest News

iStrategy Badges

iStrategy Badges

Posted on March 9, 2010 in: Blog

If you’re speaking at or attending iStrategy 2010 you can place one of the badges on your own website to show your support!
iStrategy 2010 Attendee Badges

iStrategy 2010 Speaker Badges

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The Top 5 Free Social Media Monitoring Tools

The Top 5 Free Social Media Monitoring Tools

Posted on February 17, 2010 in: Blog

Monitoring the social landscape can be a daunting task, not to mention expensive – running into thousands of dollars per month. Luckily there are a hoard of free tools available and I have selected the best in each category.
Brand Monitoring

www.socialmention.com
Socialmentions gives a great overview of how a brand or name is involved socially on the [...]

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Creating a Successful Social Media Strategy

Creating a Successful Social Media Strategy

Posted on February 17, 2010 in: Blog

With any kind of online user engagement, driven by the use of social media, there needs to be a quantifiable outcome or actionable insight as a result. Increasingly, companies decide that they need to utilise social media in order to promote their brand. This happens without strategising how and when that company will engage [...]

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