In the world of marketing, your content online is not unlike a firm handshake. Just like a firm handshake, video marketing gives you the opportunity to connect with your target market in an effective, highly personal method. As a matter of fact, Facebook, the social media giant announced that because of the use of video globally increasing about 75 per cent this last year, a priority would be put on video posting that appear on news feeds and updates. Of course, it can be easy for users to get caught up in merely using video with no objective, which is the same as not really caring what virtual handshake is offered by your video. One of the most popular video publishing platforms is YouTube. Video-Marketing_2

Video marketing is effective when it connects with audiences in the way that static or text images can’t. When you prioritize enhancing the experience of the user with high quality production of videos and considerate content, you will thus be able to spread the word about your brand and as a result, improve rates of conversion.

Just as you make sure you offer a firm handshake to people you meet, make sure you do this virtually when you include video marketing on your website. Audiences see videos out there by the millions. Providing them with video content they won’t be able to find elsewhere will help you meet the goals of your business. You will then provide viewers with an experience that is representative of your company and is convenient, engaging and personal.

Reflect Your Business

The essence of your business needs to be reflected in video marketing. On your landing page, include a video that showcases your brands to newbie viewers. Keep in mind, however, that having a themed video that does not appropriately represent your business might be actually worse than not having a video at all. When you consider everything that contributes to getting your name brand out there, you really need to consider the choice of video you decide to post, since the right kind can truly be beneficial.video-marketing_1

Convenience Count

Both you and your viewers will benefit from the experience of a convenient video. On your page, embed video content straight. This way, viewers don’t have to watch the video on a different page and instead, can view it right on that page. This ensures that your provided links won’t lead them out of your website and to a different source. From sites of social media, embedding video is part of a bigger trend when it comes to improving the experience of users. You should know this as Twitter knows it and Facebook knows it. When you integrate your website directly with the sources of social media, content can be accessed by viewers on all your embedded posts. This draws attention to your business as it keeps your target audience and guests right on your page.

Regular Updates Matter

Whether it is a regular blog post or a video that greets your page on Facebook, engaging and creative videos are very effective when it comes to developing a fan base that lasts. The objective is to make a person to person connection right from the start. Informative resources are something that social media viewers are always looking for. Something unique and entertaining has a much higher likelihood of being socially shared on online media compared to a video that elaborates and enumerates factual data.

video-marketingWhat Makes A Good Video?

Compared to boring statistics you post on your video, an experience that demonstrates the energy of your brand will be more effective. At the end of the day, you need to deliver an experience to your viewers that is consistent with your brand and gives you the expected value. Of course, this does not mean that you can’t change your format or get crazy once in a while with regards to what you post. The fact is, the core of your content needs to be something beneficial to your audience while remaining true to your business and goals.


The market is on the Internet. This is one of the best—and worst—things about business today. Your market will be significantly easier to reach, but at the same time, you will have to compete with practically millions of other businesses that are as accessible to your target market. There are many great Facebook pages, Here’s is the perfect example of how you should setup your page. But you don’t have to have the most years in the business or the biggest name (although these can be tremendous advantages!) to achieve your market goals. It only takes a dash of determination, a hint of originality, and a sprinkling of creativity to get there. And the good news is that you can maximize that creative potential by making use of a social networking platform that’s easy to use and is being enjoyed by a huge majority of the people that you want to get in touch with.  Here are ways to use Facebook to market your own business.

social-network-76532_640Create an Inviting Official Facebook Account

Most Internet-savvy individuals today are wary of poser accounts or those that are not verified. People don’t like to follow accounts that they think are not the real thing. If you want to make it big, start thinking that you are already there and create an account that fits that perspective. This means creating an official Facebook account where people can get official updates, get a glimpse of your actual stores or of the services that you offer, and even have a reliable way to connect with you.

But it should not stop there. It’s not enough that people know the account is actually managed by the people behind the business. It should be exciting, inviting, and interesting enough to keep people coming back to your page. Don’t settle for sloppy cliché status updates or photo captions. Be different and new. Get people’s attention by standing out.

Know Your Market

It is very important for you to be able to connect with your target market. But unless you know them, their likes, the trends that they follow, the people that they look up to, and the styles that they imitate, you won’t make much of an impact with them. This will take some time, and you will have to be patient if you want to get important results. But you can start with getting to know the people that react or respond to your posts. Know which age brackets they belong to, their gender, their careers, and so on. Knowing who you’re talking to will help a great deal in shaping your posts and much of your marketing efforts in such a way that will really mean something to them.wordcloud-679950_1280

Put Your Best Foot Forward

Facebook is a social networking website, and so what gets big here relies largely on whether people catch up on it and share it with others. This is why it is essential for you to plan your posts and other media in such a way that will connect with your target market. When sharing info about your business, put your best foot forward, shoot photos of your best products and services, make people see why they need you, and create a need for what you offer by the subtle enticing messages that you post online.

Promote Your Page

Advertise. Do not rely on your Facebook profile alone. Facebook offers great deals to promote pages. Take advantage of this, especially if your business is new and your page has just been created. This is an effective way to entice people into clicking that link and going to your page. Grab every opportunity that you can to let people know that your page exists. Slowly, more people will start noticing.

What’s great about promoting on Facebook is that you get to see your stats, so that you can accurately gauge how your page is doing. This is real-time stats, so you will know right away when something is working and when you have to change strategies.

Internet Resources

When the Internet started, the most social interaction you could get was in the exchange of emails or on an newsgroup or IRC (Internet Relay Chat) room. But what it did was to connect people regardless of time and distance. It broke barriers of culture and differences with a speed that otherwise would have been impossible. And more importantly, it opened the world to a vast source of information easily accessible. The Internet has evolved with leaps and bounds. Communication and interaction has become faster and wider in reach. Facebook is the obvious choice for social media marketing for your business but what about your Twitter feed? Social media has become an essential, if not the most essential resource for everyone all over the world. In the developed world, the Social media online has become an important tool of managing almost all aspects of life. Even in the developing world, part of progress is Social media, with its populations making this platform a tool for business, and even pleasure. As time goes, our reliance on this technology will become even broader and wider in scope.

The Different Social media Resources

Social media has many and essential functions and uses. Depending on what you are using it for, there are quite a lot that you can use online for free. For more premium services, it usually does not cost an arm and a leg. The most common use of social media is of course that of communication. It is now easier to communicate online than over the telephone. Electronic mails are used more than regular postage and mail. Another face of Social media is as a use for Business. The internet apart from being a valuable source of information and communication, is also one big marketplace. Business and marketing potential abound now with the potential buying population equipped with technology hooked to the Internet.


First on the list is Facebook. Facebook has been the game changer since its conception. No one can deny it that the social website has become the easiest way to communicate to anyone. It does not matter if you are in a coffee shop in the beaches of Penang or in a high rise in Manhattan, you can contact and connect with anyone as long as you have an Internet connection, and a device capable of doing so. Facebook is the obvious choice for social media marketing for your business.

Facebook Messenger

Second is Facebook Messenger. Facebook Messenger makes for an easy sharing platform for photographs, files, audio, website links, or even your location to anyone who is anywhere and at anytime of the day. What makes Facebook a communication tool of the century is the number of users who are on it. It is highly likely that everyone you know would have a Facebook account, and it is highly likely that they would be posting a photograph, a thought, an idea, or what have you. This opens the door for you or anyone to comment, to like, which takes communication to a different level.


Third on the list is Instagram and followed by Snapchat and other social website and applications have also taken heed and have replaced the electronic mail. More and more folks turn to these applications that are a great tool for spreading the word about your business.


Both Instagram and Snapchat are platforms more favored by the younger and trendier set. Just like Instagram, you can use Snapchat’s great interface to reach a younger audience in order to spread the word about your business.

Google Drive

Fifth on the list is Google Drive, of course being part of Google. Google Drive belongs to the top list amongst business tools in social media. Every user gets a free 15 gigabyte worth of online storage. This you can easily share to a colleague who may not necessarily be in the same office as you through email or through Google Drive itself. The good old fashioned electronic mail remains to be an essential tool in even large multinational companies. Electronic mail is now regarded as good a document as a document on paper.


Similar to Google Drive, sixth on the list is Yahoo which has the same facility of file storage and sharing as well. Yahoo offers free gigabytes of online storage space. The beauty of these online tools is the mobility of it. Gone are the days of lugging around a heavy laptop computer or a briefcase full of paper documents.

Apple iCloud

Apple iCloud gives you the same mobility as Yahoo and you no longer have to lug around a large bag of files just to start filing using this online tool.


Even job and career hunting has made its way on the Internet. If before, finding jobs meant browsing through newspapers or on Craigslist, today a career management application such as LinkedIn has changed the game. Eight on the list, LinkedIn allows you to post your profile with your competencies and career history and wait until a potential job hunter finds your profile. Job opportunities are also on site. What makes LinkedIn special is the attractive and professional interface of the application that makes online job hunting even more exciting. See this LinkedIn profile example here for some inspiration on setting up your own profile.


If you are into writing or blogging, WordPress is more than worthy for your use. The easy interface and its popularity has made WordPress one of the most used blogging platforms online, and so it deserves its 9th place on the list.


Lastly, YouTube is indeed worth mentioning. YouTube has millions of users and has been capable of turning ordinary people into overnight sensations worldwide, and it can do the same for your business.

indexThe web landscape has changed dramatically in the last 5 years. Participation in Social Media and Interactive Marketing is no longer revolutionary, it’s crucial. In 2015 and 2016, Vancouver companies with dedicated social media activity boosted sales by over 18%, while those with minimal or no presence saw a 6% decrease. Tourism based companies that provide whale watching and kayaking tours benefited the most. The shift in consumer mentality from recession to recovery required companies to adjust their strategies according to how customers make purchasing decisions.

Brand differentiation is key, and companies must be at the forefront in areas like social web, mobile apps and search engine optimization in order to create a distinguished customer experience. The simple truth is there is no magic one-size-fits-all marketing mix. iStrategy arms you with the deep understanding of aligning social media and digital strategy according to your organization’s processes and operations to achieve the objectives you seek. Contact us to network, share ideas, and most importantly find out how to build your marketing strategy to its fullest potential. Whether your business is big or small, we are here to help. (more…)