With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences.
In this post we take a look at the adoption of these social tools by Fortune 100 companies. From micro blogging to video syndication – we dive into the key statistics of these global companies and reveal how they are engaging with their customers using these social platforms. Data is provided by Burson-Marsteller.
Fortune 100 Social Media Statistics: key takeaways
- 79% of the Fortune 100 are present and listening, using at least of one of the main social platforms to communicate with their customers.
- 20% of Companies are using all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)
- 82% of the Fortune 100 update and engage with customers on their Twitter account per week.
- Fortune 100 Companies on average post 3.6 wall posts to their Facebook page per week
- 50% of the Fortune 100 have a YouTube account and upload 10 videos on average a month
The above infographic and stats shows that the Fortune 100 are actively using these platforms to engage with their target demographics. The next step to engagement for these companies Location Based?
[...] This post was mentioned on Twitter by Anthony, iStrategy 2010. iStrategy 2010 said: iStrategy originals. Social Media in Business #infographics http://bit.ly/bJzKEJ [...]
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[...] a recent report by iStrategy, looking at the online marketing trends by Fortune 100 companies on online social media websites, [...]
Interesting to see the adoption curve of social media by the Fortune 100.
Would love to see something similar for local Government & Education here in the UK.
What do you say?
[...] Check out this graph showing how the top fortune 100 companies are using social media around the world. [...]
[...] iStrategy comes an infographic that helps visualize the data on the Fortune 100’s social savvy. See a [...]
[...] iStrategy comes an infographic that helps visualize the data on the Fortune 100’s social savvy. See a [...]
[...] I’ve pasted the low-res version below, but do head over to the original post [...]
[...] verbas astronômicas de marketing, também podem obter bons resultados? O blog do iStrategy fez um panorama utilizando como base as 100 maiores empresas da lista da Fortune. [A título de curiosidade, apenas [...]
[...] wrote a guest blog post for the social media conference iStrategy. It’s based on a report by the super smart public [...]
[...] verbas astronômicas de marketing, também podem obter bons resultados? O blog do iStrategy fez um panorama utilizando como base as 100 maiores empresas da lista da Fortune. [A título de curiosidade, apenas [...]
[...] social media use visualised Here’s an excellent visualisation summarising how the world’s top 100 companies use social media – with some interesting [...]
Fascinating stuff.
Anybody know why twitter has not caught on in the far east the way it has in Europe, north & south america and Iran?
Agree with David regarding seeing a similar breakdown for UK local government & education + social housing.
[...] che stanno avendo i Social Media nel mondo Business. Fortune 100 Statistics è stato pubblicato da iStrategy al fine di mostrare l’uso dei social media nelle prime 100 imprese della classifica di [...]
[...] To read the full infographic, click here. [...]
[...] Social Media in Business: Fortune 100 Statistics | iStrategy 2010 Posted: June 17, 2010 by youngster in miscellaneous 0 via istrategy2010.com [...]
I liked that graphic, when we did it back in March:
http://www.flowtown.com/blog/how-are-companies-leveraging-social-media
[...] consultancy iStrategy created an infographic to help visualize data on the Fortune 100’s social savvy.NetProspex has another take with a chart of the top 50 companies on Social [...]
[...] the Fortune 100 are using social media A recent report was released from iStrategy which showed how the Fortune 100 are utilizing social media to engage customers and market online. With the other stats we have seen recently that show [...]
[...] Social Media in Business: Fortune 100 Statistics [...]
[...] iStrategy2010.com put together a great infographic that shows how these companies are using social media in their business. There is obviously much to be learned from companies that have built businesses as successful as those listed in the Fortune 100. In fact, when companies like Pepsi Cola decide that after 23 years of being one of the top advertisers during the coveted Super Bowl advertising slots, that they will instead spend those marketing dollars on Social Media in 2010, you know it’s a big deal. [...]
[...] Mas como será que as maiores corporações mundiais estão fazendo uso delas? Essa imagem, elaborada pela iStrategy, mostra bem a maneira como essas companhias estão interagindo com seu público através das [...]
As an IT consultant I am fully aware that IT management is struggling with whether social media is productive or obstructive for companies and their employees. Software is being developed and policy and restrictions are being decided everyday by IT managers. The security of company networks are at stake but the potential for innovation using social media is a large enough carrot for the discussion of how to properly utilize the medium continues. Palo Alto networks came up with a whitepaper, http://bit.ly/d2NZRp, which will explore the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to a company’s greater ROI and productivity when it comes to the server’s safety and security.
[...] Cette étude a été mené par Fortune 100. [...]
[...] visual abbreviations for everyday concepts. Here is an inforgraphic on Social Media in Business: Social Media in Business: Fortune 100 Statistics (Infographic) I find the data in this graphic to be true to my own research into FRA’s social media [...]
[...] on Facebook; and perhaps most significantly, 96% of 18-35 year olds are on a social network.10. Social Media In BusinessThis is a closer look into the adoption of social media platforms by global Fortune 100 companies as [...]
[...] full image here [...]
[...] 10. Social Media In Business [...]
[...] 10. Social Media In Business [...]
[...] to communicate with customers. 79 per cent used at least one social media site for engagement. (iStrategy 2010 [...]
[...] Posted in Uncategorized via istrategy2010.com [...]
[...] trabajo de iStrategy: Social Media in Business: Fortune 100 Statistics en la cual se muestra el engagement de las empresas en los medios sociales, yendo desde las que [...]
[...] Seguramente si eres usuario de Twitter o Facebook abras notado que hay una gran afluencia de empresas hacia las redes sociales en donde unas logran mayor o menor éxito. Sin embargo hasta este día no me quedaba claro como cuantas empresas habían migrado hacia la web social hasta que descubrí en el blog de iStrategy un post en que se hace referencia a una infografía donde se muestra a las empresas con mayor participación en las redes sociales. [...]
[...] This is just one of the fantastic graphs put together by the team behind iStrategy, which breaks out what platforms the Fortune 100 are engaged with. For the full graphical work, click here. [...]
[...] pude digerir, gracias a Mariano, una infografía que iStrategy realizó evaluando el rendimiento y compenetración de las grandes organizaciones con los medios [...]
[...] ha publicado un artículo que proporciona información sobre cómo participan las empresas de la lista Fortune 100 en los medios sociales. Tal y como podéis ver, resulta interesante comprobar cómo más del doble de empresas tienen [...]
[...] the competition. Your competition is already involved in social media, though. Just take a look at what the Fortune 100 are doing in social media. Try to look at them as your well-funded R&D department, leading the way for you in best [...]
[...] analyzed it to see what degree they were involved in Social Media. That data was then taken by iStrategy who created some very eye-catching charts that I’ve repeated [...]
Great work on presenting dry statistics in an engaging way. I wonder what cultural differences or insights you were able to gain from this presentation. To me your models could be interpreted as busting or reinforcing some classical stereotypes. I explore some questions here and would be curious what you thought?
[...] bedrijven zien steeds meer de kracht van social media in. Uit deze infographic van Tiffany Farrant (iStrategy) blijkt welke kanalen het meest geliefd zijn. In Amerika en Europa [...]
[...] Social Media in Business – Fortune 100 Statistics [...]
[...] Social Media in Business [...]
[...] В этой статье мы рассмотрим, насколько используют социальные инструменты компании из Fortune 100. От микро-блоггинга до своих видео-каналов – мы погрузимся в самую суть статистики глобальных компаний и выясним как они взаимодействуют со своими клиентами через социальные платформы. Данные предоставлены Burson-Marsteller. [...]
[...] to the powers of social media. But not all forms of social media are equally favored, as shown by this graphic by Tiffany Farrant for iStrategy: Why do companies love Twitter and videos so much, while holding [...]
[...] companies, as well as individuals. That social media become increasingly important for companies (Infograph), is forcing an open door, but how do we get it back in its hinges? Fortunately there are data [...]
[...] iStrategy comes an infographic that helps visualize the data on the Fortune 100’s social savvy. See a [...]