iStrategy is pleased to announce that Sarah Evans, the Head of Mobile Advertising, O2 will be hosting the “Maximising Mobile Media” at this year’s event. Sarah who is an industry leader in her field will be speaking about how your organization develop new and engaging mobile applications for your current and prospective customers.

Ralph Amaher, CMO for Xing will be hosting the eagerly awaited workshop entitled “Create a Revenue Driven Social Networking Presence and Identity” this October in Berlin at the iStrategy conference.

As Managing Director of European Operations, Stuart Colman of AudienceScience oversees account management, business development, and agency outreach across Europe. Prior to joining AudienceScience, Stuart was Head of Digital Sales for the EMEA region at the Financial Times, focusing on delivering revenue growth and strategic direction for digital operations across Europe, the Middle East and Africa. Stuart graduated from the University of Worcester, UK with a degree in Geography.

And in the programme, Stuart Colman is leading the Workshop on Behavioural Targetting.

Richard Spalding CEO, Diffusion Media Group will be teaching you how you can effectively use the six simple principles of Viral Marketing.

The last couple of years have seen an explosion in Viral Marketing that has changed the face of how organisations utilize online media to generate both brand awareness and increased revenue. Interruption or disruption as the fundamental premise of marketing no longer works. As consumers increasingly pick and choose what ads they watch and when, it’s vital that organisations develop a marketing strategy that involves creating an online message that's both novel and highly successful. This workshop will discuss how to formulate and execute a highly successful Viral campaign.

Lisa DiFeliciantonio of Fastweb is Member of the Board of the Italian association of IPTV operators as well as head of content and IPTV regulation at Fastweb, the first alternative telecom operator in Italy to roll out an all-IP network and a triple play offer in the country.

In her current position she is in charge of guaranteeing the compliance of operations with the existing regulatory framework as well as monitoring the evolution of policy and regulatory environment to identify opportunities for the further development of Fastweb IPTV offer.

Arthur Hughes of "Successful Email Marketing Strategies" is one of the pioneers in the database marketing field. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past twenty-five years. His database experience includes wired and wireless telephone companies, insurance, banks, catalogers,retailers, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.