Sydney

24-25 November 2010

“In today’s economic climate, a strong digital and online position is critical to business success”

Sydney

“In today’s economic climate, a strong digital and online position is critical to business success”


Welcome to: iSTRATEGY Australia ‘10, the yearly gathering for Business, Marketing, Business Development, IT and Creative professionals involved in all aspects of online media and strategic management positions.

With ever changing media consumption patterns and the rapid growth of mobile web, social networking, behavioral targeting, vodcasting, email marketing, and viral marketing it can be tough for any company to stay ahead of the competition. iStrategy will give you the valuable insight you need to:

  • Harness New Technologies.
  • Drive Revenue Growth.
  • Create Value from Digital Assets.
  • Develop Innovative and Creative Online Strategies.
  • Achieve a Market Leading Online Position .

Fact: Smart business people go on the attack during economic downturns. They take advantage of weak competitors. Successful companies become market leaders in a recession by focusing on growth and taking over market share.

When your competitors are frozen with fear and shrinking their workforce, opportunities present themselves. At iStrategy you will learn how to create a hugely competitive online strategy for your company, increase your market share, and position your company for maximum growth in the coming upturn.

iStrategy will consist of industry-leading keynote speakers, interactive workshop sessions and invaluable panel discussions that will enable you to:

  • Hear from leading Online Marketing experts and market leading organizations on their strategy, revenue models and how they are approaching the future
  • Examine the importance of Search and SEO in the current economic climate
  • Learn about worldwide case studies from global brands and corporations on their use of online marketing and social media
  • Maximize the value of your data with cutting edge email marketing techniques and designs
  • Establish an effective and valuable mobile presence
  • Create a revenue driven social networking presence and identity
  • Learn how market leading online companies are establishing and generating new revenue streams
  • Find out how content providers are approaching social networks, their strategy and development
  • Examine the current market conditions, future forecasts and predictions from leading analysts

Venue

Sheraton on the Park Hotel

Sheraton on the Park Hotel

Enjoy a warm Australian welcome at the five-star Sheraton on the Park. Located directly opposite Hyde Park, the tree-lined oasis in the heart of Sydney, our hotel is a great destination to connect with friends, family, and colleagues. From the moment you walk through our grand entrance, you will enjoy all that our Sydney hotel has to offer. 557 guest rooms and suites combine the classic with the contemporary for an overall comfortable feel. Sweeping views of the city in our health club, pool, and spa create a great setting in which to re-energize your body and soul. Experience the newly refurbished Club Lounge, Sydney’s premier Executive Lounge. Whether you’re looking to plan a business conference or your dream wedding, our 16 meeting rooms provide an inviting ambiance that will inspire conversation and new ideas. Enjoy natural light, outdoor terraces, and meeting concierge services in our pillar-less Grand Ballroom. In a city known for its exciting dining options, you will find a fashionable array of choices at our own Botanica Brasserie, The Gallery Tea Lounge, and The Conservatory Bar –each provide warm, friendly service and innovative cuisine. Surround yourself with the best of Sydney. Bring everyone together, and stroll through the center of Sydney’s retail and business districts. Hop on the nearby Monorail, and reach the sites of Darling Harbor in a matter of minutes, including the Sydney Opera House, theatres, galleries, and Sydney’s Harbor Rocks area. Share memories to last a lifetime when you enjoy the city of Sydney at the Sheraton on the Park.